A quartz watch is a timepiece that uses a battery regulated by a quartz crystal in order to keep accurate time.
In 1969, renowned Japanese watchmaker Seiko introduced the Astron, the world's first quartz watch. This marked the start of the quartz revolution, with the Seiko quartz watch delivering unrivalled performance with an accuracy to within five seconds per month, 100 times more than any other watch during that period.
Quartz watches are highly regarded for their superior accuracy and durability. They are easy to maintain, thanks to having fewer moving parts, and longer battery life. Although some quartz watches now come with additional features, like chronographs and date displays.
When it comes to a quartz watch, its meaning is simple: standing for reliability, timeless style and sleek practicality.